Hi. I'm Aaron.

Hi. I'm Aaron, an ex IBM coder from Toronto interested in startups. I've built two companies, with one funded and recently released a book. If you're in the area, message me if you'd like to grab coffee or a beer.

See my projects

Most of these projects began to solve a problem at hand.

Here are the most recent.

HN Reader

A Google Reader-type interface for HN (technology-related articles, news and projects for the intellectually curious).


An experimental mobile interface for a clothing search engine.

Startup Framework

This is where my journey began. Here's my blog on the startup world and advice from investors and accelerators.

Standout Slides

A set of powerpoint palettes I drew up to make quick flowcharts and presentations. 100% free to use in commercial and personal work, no attribution required.

Awesome work makes happy clients.

I've had the opportunity to work with some amazing teams, both abroad and in Canada.

IBM Germany

Developed a dashboard for operational analytics with remote teams in NYC and Austria, using PHP, Javascript and SQL. Managed to work in some travel around Europe with the team.


Working for a telecom giant taught me a lot about the patent process. Bringing the 3G standard to market and coding in Erlang was just a bonus.

GBG [Acquired by 3M]

We developed mobile supply-chain management software for clients such as Coco-Cola. The startup was based in the Waterloo high-tech triangle.

Get in touch!

If you'd like to drop me a line, email aaron@brownieinmotion.ca.